主題：Quality Disclosure under Consumer Loss Aversion
主要內(nèi)容：Consumers experience a sense of loss when a product's quality does not match their expectations. To alleviate consumer loss aversion (CLA), firms can disclose information to reduce consumers' uncertainty about product quality and the resulting psychological loss. In this research, we investigate the implications of CLA on firm profit, consumer surplus, and social welfare when firms endogenously make quality disclosure decisions. We find that CLA leads symmetric firms to disclose quality more often. Given that CLA weakly reduces consumers'? utility from buying a product and quality disclosure is costly, intuition suggests that CLA is detrimental to firms. We find that this intuition is only true in a monopoly. Surprisingly, CLA makes both firms in a competition better off. Moreover, CLA increases firms' profit when they invest in quality disclosure instead of money-back guarantees to respond to CLA. We also find that CLA decreases consumer surplus and social welfare. Therefore, educating consumers to improve decision-making skills by deliberating on future outcomes and emotions can benefit firms at the cost of consumers and society.
專(zhuān)家姓名：張建強(qiáng)
工作單位：江蘇師范大學(xué)
專(zhuān)長(zhǎng)和學(xué)術(shù)成就：主持國(guó)家自然科學(xué)基金項(xiàng)目、教育部人文社會(huì)科學(xué)項(xiàng)目、江蘇高校哲學(xué)社會(huì)科學(xué)項(xiàng)目等課題。研究方向主要為運(yùn)營(yíng)與營(yíng)銷(xiāo)管理。
專(zhuān)家簡(jiǎn)介：張建強(qiáng)，江蘇師范大學(xué)副教授，東南大學(xué)管理學(xué)博士，德克薩斯大學(xué)奧斯汀分校、印第安納大學(xué)訪問(wèn)學(xué)者。曾獲江蘇省優(yōu)秀博士學(xué)位論文，入選江蘇高?！扒嗨{(lán)工程”優(yōu)秀青年骨干教師。在Management Science、Omega、European Journal of Operational Research、International Journal of Production Research、Quantitative Marketing and Economics、Marketing Letters、Information Economics and Policy等學(xué)術(shù)期刊上發(fā)表多篇論文，擔(dān)任國(guó)際、國(guó)內(nèi)權(quán)威期刊的審稿人，擔(dān)任國(guó)家自然科學(xué)基金項(xiàng)目通訊評(píng)審專(zhuān)家。主持國(guó)家自然科學(xué)基金項(xiàng)目、教育部人文社會(huì)科學(xué)項(xiàng)目、江蘇高校哲學(xué)社會(huì)科學(xué)項(xiàng)目等課題。研究方向主要為運(yùn)營(yíng)與營(yíng)銷(xiāo)管理。在Management Science、Omega、European Journal of Operational Research、International Journal of Production Research、Quantitative Marketing and Economics、Marketing Letters、Information Economics and Policy等學(xué)術(shù)期刊上發(fā)表多篇論文，擔(dān)任國(guó)際、國(guó)內(nèi)權(quán)威期刊的審稿人，擔(dān)任國(guó)家自然科學(xué)基金項(xiàng)目通訊評(píng)審專(zhuān)家。
時(shí)間：2020-12-16 18:30:00
地點(diǎn)：經(jīng)管學(xué)院206